Swan Beauty
Swan Beauty
Swan Beauty, wanted to launch with a highly unique ecommerce model and process. In fact, this process was integral to their business model. Unfortunately, third party tools such as Shopify or WooCommerce were not able to handle their requirements. In addition, they intended to grow and add new features, so flexibility was paramount.
With the attention of major Beauty influencers, they anticipated needing to handle large user volumes and spikes.
2021
Aardonyx created a custom ecommerce platform to allow Swan to launch with its desired, innovative business model.
Swan Beauty acts as a concierge service that matches customers with their perfect beauty products based on the customer’s wants and needs, which the customer may keep or return.
Because inventory is shipped before customers are billed, this presented some novel accounting and inventory management challenges.
Our application uses complex integrations to allow Swan to work with a robust, external inventory management system that handles customer fulfillment, payment processing, and tax calculations all while keeping their accounting up to date.
We integrated some aspects of the main site with the Contentful CMS to allow Swan to edit their own content. We use static site generation where applicable to serve CMS-backed and information pages quickly.
Integrations with LogRocket and Sentry allow us to monitor bugs and UX issues. Integrations with Klaviyo and Postmark allow Swan Beauty to control their marketing and transactional communication needs.
Aardonyx also built a dashboard for the Swan Beauty employees to claim and fill orders.
Employees are able to search, filter, and pick products from the database, upload instructions for the customer, then send the finalized choices to warehouse for packing.
